Most established valuation methods emphasize market value and economic factors and are ignorant about buildings' technical and structural attributes. Therefore, having appropriate investment and valuation strategies is a critical success factor. Real estate markets are ideal investment options that lead to the construction industry's and the economy's growth. As a result, four implications on the development of BIM uses for FM in CREM were formulated regarding case studies, information requirements, and technical requirements, as well as process and personnel requirements. The BIM use with the lowest priority is 21 Visualisation. Based on that methodology, it was shown that the BIM use for FM in CREM with the highest priority for development is 46 Facilities and Equipment: Repair and Renewal. Therefore, a four-stage procedure was adopted: (1) identification and definition of BIM uses for FM in CREM (2) validation of the BIM uses for FM in CREM and the expert survey questionnaire (3) assessment of each BIM use’s benefit by experts and (4) analysis of the correlations between BIM uses’ benefit assessments and the respondents’ industries, the resulting associations, and the prioritisation for the development of BIM uses for FM in CREM. As research on BIM for FM in CREM remains narrowly investigated, this study follows an exploratory approach to formulate implications for further research directions. Yet the benefits of BIM for the FM in CREM have, to the present day, been explored to a limited extent. The implementation of BIM in FM has been of steadily growing interest for academic research.
The mechanism for communicating CREM contributions using branding helps to increase acceptance from the customers. – This is the first study that investigates CREM from a branding perspective. Successful brand development is able to increase CREM visibility to customers and at the same time gain appreciation of its contributions to the organisations. – A CREM brand is important to CREM relationship building with the targeted customers. CREM executives focus more on the technicality of real estate functions, while CREM customers expect corporate real estate (CRE) to support their business functions. – The findings indicate that CREM supports the business by managing organisations' strategic real estate resources as its brand. CREM executives and CREM customers from each case were interviewed to obtain information on CREM within organisations. – A multiple case study approach from four industry sections that consist of telecommunications, logistic, retail, and education from an emerging real estate market (Malaysia) and a mature real estate market (Australia). Specifically, the perspectives of CREM executives and customers are used to develop a statement of a CREM brand.
– This paper aims to explore how branding theory can be used to understand corporate real estate management's (CREM's) relationships with its customers.
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